How large of a primary focus area do you need to concentrate on to reach your annual financial goals? The secret of the business is to be a "big fish in a little pond". Many brokers fail to concentrate on a small enough market area to achieve any substantial market share. With no market share you can never be recognized as an expert; you'll never become the "go to" person.

Use this simple AOR Calculator to approximate how large of a focus area you need to achieve your goals. Start with a small market share estimate and work on improving your market share over time. The AOR Calculator can be used if you focus on leasing or sales or both.