How large of a primary focus area do you need to concentrate on to reach your annual financial goals? The secret of the business is to be a "big fish in a little pond". Many brokers fail to concentrate on a small enough market area to achieve any substantial market share. With no market share you can never be recognized as an expert; you'll never become the "go to" person.
Use this simple AOR Calculator to approximate how large of a focus area you need to achieve your goals. Start with a small market share estimate and work on improving your market share over time. The AOR Calculator can be used if you focus on leasing or sales or both.
Click HERE to launch the Area of Responsibility Calculator
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